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Search Engine Optimisation

Introduction to Search Engine Optimisation

Search engine optimisation or SEO is a very important skill to have in web site design. While search engines are able to control most of what is considered relevant to the ranking of a website, web designers are able to have some control over SEO. SEO is best achieved by playing the game to the rules laid down by the search engines. By doing this it should be possible to gain a rank for a web page that is within the top 10 for a particular search string. Achieving this should then translate into visits to the web site optimised. Hopefully these visits will then translate into sales. This area of the UWE Packer Consulting Services web site contains a search engine optimisation tutorial.

Anyone who believes that SEO is just a matter of following the steps suggested here may be disappointed. SEO is NOT an exact science. The search engines own the algorithms and change these algorithms frequently. Therefore checking back here for updates or doing additional research is highly recommended. If the reader of these pages finds something that they believe should be included please feel free to use the enquiry feature of this web site to let us know as we do not claim to have all the answers. We are just trying to give the best advice possible.

Search Engine Optimisation cont . . .




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